The story of Peter Cat Recording Co. has unfolded across multiple continents, a cast of creators and perhaps more than anything, an unwavering vision to be that band from India that will challenge just what music from the region can be. In expanding their listener base to North America, Europe and more, they have succeeded in broadening their audience and reformatting expectations, all while acting as an incubator of sorts for a rich palette of solo projects, a distinct visual language, and perhaps more than anything, a canonical reference point to both Indian and international fans alike: there is tremendous value in persistence and not pandering to the expectations of others.